Digital Growth Strategy Case Study –
In & Out Advertising LLC – Abu Dhabi
This case study represents a complete digital growth and management strategy developed for In & Out Advertising LLC, Abu Dhabi, an advertising and signage company specializing in exhibitions, branding, fabrication, and large-scale visual solutions.
The objective of this project was to design a scalable, integrated digital ecosystem that would strengthen online presence, generate qualified leads, improve brand credibility, and support long-term business growth.
The strategy was presented as a professional proposal and execution roadmap, focusing on both marketing and operational alignment.
Objectives
- Build a strong and consistent digital presence
- Generate leads through Meta (Facebook & Instagram) advertising
- Align content, ads, website, and sales support into one system
- Improve local visibility across Abu Dhabi and the UAE
Strategy Highlights
- Social media planning across Instagram, Facebook, TikTok, LinkedIn, and Google Business
- Structured content creation workflow and monthly content calendar
- Funnel-based Meta Ads strategy focused on lead generation and WhatsApp inquiries
- Website optimization with conversion-focused layout and integrations
- Local SEO and technical setup for improved search visibility
- Sales support framework including CRM and follow-up process
Tools & Platforms
Meta Ads Manager
Meta Ads Library
Canva
SEO Tools
Analytics
Outcome
Delivered a scalable, data-driven digital growth roadmap designed to support long-term brand growth, lead generation, and performance optimization.