Glowell Education – Meta Ads Campaign Performance Case Study
This Meta Ads campaign was developed and managed for Glowell Education Centre, focusing on student lead generation, course inquiries, and scaling monthly admissions across Kerala and UAE.
The campaign utilized a combination of traffic, engagement, and messaging objectives to drive high-intent conversations with parents and students.
Campaign Objectives
✔ Lead Generation Through WhatsApp
The primary goal was to increase student inquiries for:
- SSLC (10th)
- Plus Two (12th)
- Long-term learning programs
- UAE hiring-related education support
All ads were optimized to drive WhatsApp conversations, ensuring direct communication and fast conversions.
✔ Regional Targeting
- Kerala (all districts)
- UAE (selected campaigns)
- Women-focused awareness campaigns
✔ Cost Efficiency
Campaigns were structured to maintain:
- Low cost per messaging conversation
- High conversation volume
- Optimized delivery based on Meta’s performance recommendations
What We have Done
Over the years, we’ve partnered with diverse brands to craft unique identities and dynamic websites that resonate and inspire. Our branding approach captures the essence of each business, combining market insights and creative design to build memorable identities that stand out. From logos and color palettes to typography and tone, every detail is carefully tailored to reflect the brand’s personality.
Top-Performing Campaigns
1. 3 Months SSLC + Plus Two Campaign
- 151 messaging conversations
- ₹28.84 cost per conversation
- ₹4,354.63 spent
- Focused on short-term crash courses
2. Women-Focused Campaign – 30th October
- 439 conversations
- High-performing ad set
- ₹13.22 CPC
- ₹5,803.34 ad spend
- Targeted mothers & women decision-makers to increase enrollment
3. BlueTik Kerala Campaign – 25th Oct
- 440 conversations
- ₹28.93 CPC
- ₹12,727.32 spent
- State-wide reach across Kerala
4. UAE Women Hiring Ad
- 47 conversations
- ₹13.10 CPC
- ₹615.62 spent
- Targeted UAE audience for specific course promotions
5. SSLC Engagement Campaign – 90 Days
- 28 conversations
- ₹59.01 CPC
- ₹1,652.39 spent
- Engagement-focused retargeting
Campaign Strategy Breakdown
✔ Highly Targeted Audiences
- Parents of students 14–20 yrs
- Women decision-makers
- Kerala + UAE expatriate community
- Re-engagement of past leads
✔ Creative Approach
- Course benefits
- Student success stories
- Admission deadlines
- WhatsApp call-to-action emphasis
- Thumbnails designed for maximum clarity & trust
✔ Meta Optimization Techniques
- Automated placements
- A/B testing (creatives & texts)
- Budget shifts to high-performing ad sets
- Retargeting warm audiences
- Following Meta’s AI recommendations to boost scoring
Outcome
The Glowell Education Meta Campaign successfully delivered:
- 1,100+ total conversations
- High-quality inquiries for admissions
- Consistent cost efficiency
- Strong performance in women-focused and regional campaigns
- Scalable campaign structure for future growth
This campaign directly contributed to increased enrollments and brand visibility across Kerala and UAE.
