Marketing & Performance Strategy – Grow Learn
Project Overview
A performance-driven marketing and growth strategy analysis developed for Grow Learn, an online education brand, focused on improving brand positioning, lead quality, and scalable student acquisition through data-backed insights and optimization planning.
Objectives
- Instagram performance audit and growth plan with authority-driven positioning
- Website UX, CTA, and SEO gap analysis with action recommendations
- Competitor analysis to identify messaging and creative opportunities
- Paid media insights focusing on Meta Ads and missed Google search intent
- Audience and buyer psychology analysis for improved conversion messaging
- Long-term growth roadmap including YouTube expansion and brand acceleration ideas
Strategy Highlights
- Strengthen brand authority and trust in the education space
- Improve Instagram performance and content clarity
- Optimize website experience and SEO fundamentals
- Identify growth opportunities through competitor analysis
- Build a scalable performance marketing roadmap
Tools & Platforms
Insagram Insights
Meta Ads Library
Website Analytics
SEO Tools
Google Ads
Outcome
Delivered a clear, performance-focused growth roadmap highlighting optimization areas, audience behavior insights, and scalable marketing opportunities to support long-term brand growth.