Where marketing started: selling shoes on Instagram
My first marketing role. Short-form video, daily posting and turning direct messages into sales with the store team.
About Shoezo
Shoezo is a footwear retail brand in Kerala. I ran its social media while it was building an audience online.
What I did there
- Created and published short-form video and product content.
- Managed the accounts day to day: posting, comments and community.
- Converted direct-message enquiries into sales alongside the store team.
What I learned
- The difference between content that entertains and content that sells.
- Consistency beats production value for a local retail brand.
- Answering a DM well is a sales skill, and most of the revenue sat there.
Highlights
- First role where content produced measurable sales.
- The habit of treating every post as part of a funnel, not a one-off.
Where this leads
The same thinking, scaled up, is what I now do as social media management for UAE brands.
