Running paid media for five UAE brands
I plan and run the Meta Ads, the tracking and the social media for a portfolio of five brands, from luxury watches and fine jewellery to technology platforms.
About Kief Consultancy & Technology
Kief Consultancy & Technology is an Abu Dhabi company that builds its own technology platforms and markets brands across the UAE. Its products include Taggo, a unified mobility platform, and TheEvents.ae, an event and lifestyle marketplace.
What I did there
- Plan, launch and optimise Meta Ads for five brands: Northgate (through STAJR), Marco Roma, Monaya Diamond, Taggo and TheEvents.ae.
- Manage budgets of up to AED 15,000 a month on Meta Ads for a single brand.
- Own the measurement stack: GA4, Google Tag Manager, Google Search Console and Microsoft Clarity, and turn what it shows into budget, audience and creative decisions.
- Lead the social media team: priorities, content review and a consistent publishing rhythm across every brand account.
- Design, build and manage the brands’ WordPress websites, and coordinate with the IT development team on features, tracking and fixes.
- Produce posters, ad creatives and product content for luxury watch and jewellery launches.
- Led marketing for the company’s exhibitor presence at Make it in the Emirates 2026 at ADNEC: strategy, graphics, content, on-site photo and video, and pitching to visiting clients and investors.
What I learned
- How luxury buyers behave: longer consideration, fewer but higher-value purchases, and creative that has to look the part.
- Reading data before touching a campaign, instead of reacting to a bad day.
- Running a small team and briefing creatives so the output needs less rework.
- Working with developers, and how to ask for tracking in a way an engineer can build.
Highlights
- Five brands running under one content and campaign calendar.
- Full exhibition marketing for MIITE 2026 at ADNEC, from flyers to on-site content.
- A measurement setup where every brand can be judged on purchases, not clicks.
Where this leads
The same approach is what I offer clients directly: digital marketing and social media management. I wrote about the campaign structure behind this work in Meta Ads for luxury watch and jewellery brands.
