Growing a distance education centre to 3,500+ students
I lead growth at Glowell Education: the ads that bring enquiries, the WhatsApp follow-up that turns them into enrolments, and the website that holds it all together.
About Glowell Education
Glowell Education is a distance education centre in Kerala with more than 3,500 students, over 100 partner universities and its own learning app. Students come to it for degree and diploma programmes they can study while working.
What I did there
- Lead student acquisition through Meta Ads, WhatsApp and organic social media.
- Run the full funnel from ad to enrolment: lead-form qualification, WhatsApp follow-up and handover to the counselling team.
- Design and launch the current website, with clearer course discovery and enquiry paths.
- Build course campaigns and creatives, and report on enrolments rather than raw lead counts.
What I learned
- Cheap leads can be the most expensive thing you buy. What matters is cost per enrolment.
- Speed to lead decides most of the outcome. A reply in ten minutes beats a perfect reply the next day.
- Tracking every stage, even in a spreadsheet, shows whether the problem is the ad, the follow-up or the offer.
Highlights
- 3,500+ students and 100+ partner universities supported by the funnel.
- A website rebuild that gave every course a clear path to enquiry.
- A WhatsApp-first follow-up process the counselling team still runs.
Work from this role
Projects from this period, each with its own case study.
Where this leads
The full story of the funnel work is in Leads are not enrolments. I offer the same as a service: digital marketing and web development.
