Project Overview
Marco Roma is a UAE watch brand with 77+ models. I launched its paid media from scratch in September 2026 and built the WooCommerce store behind it.
Because the brand had no purchase history, the campaign was pointed at WhatsApp conversations rather than cold checkout – a realistic first step for a watch brand nobody had bought from yet.
What the Work Covered
- Launched Meta and Google Ads on 11 September 2026, managing AED 4,236 across the first four weeks (Meta AED 2,688, Google AED 1,548)
- Built the WooCommerce store: imported 77 watches and 6 watch packs with categories, prices, descriptions, specs and deals, plus the new Chronograph collection
- Set up the Meta Pixel, GTM e-commerce tracking and the Google Ads purchase goal, and sorted Business Manager access across two ad accounts
- Wrote English and Arabic ad copy for each watch, and the product description for the Etihad Limited Edition
- Ran an SEO audit of marcoroma.ae
- Delivered 2-week and 4-week performance presentations to the owner
Outcome
- 5 sales closed through WhatsApp, worth approximately AED 5,500
- 4.7x ROAS on the WhatsApp campaign; 1.3x overall return across both channels
- 130 WhatsApp conversations from 182,922 ad impressions
- Google Search delivered a 2.51% CTR at AED 2.00 per click in the first two weeks
- Branded searches for “marco roma” began appearing – the first sign the brand was registering with buyers
More Marketing & Growth Work
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