Project Overview
Most marketers brief a creative and wait. For this campaign I wrote it, shot it, edited it and presented it on camera myself.
That mattered for a reason beyond saving production cost. An education brand selling to parents needs a face and a voice they can place. A hired presenter reading a script does not carry the same weight as someone who can actually answer the question a parent is about to ask.
What the Work Covered
- Wrote the script
- Shot the footage
- Edited the final cut
- Presented on camera
- Built and ran the Meta campaign around it, optimised to WhatsApp conversations rather than form fills
Outcome
- 4,500+ leads generated from this single creative
- Rs 19 average cost per enquiry, against a Rs 25 two-year account average
One asset, produced start to finish in-house, came in roughly 24% below the account average on cost per enquiry. It is also the clearest answer to a question clients ask often: can you actually make the thing, or only plan it?
The wider account this sat inside is covered in the 2-year performance marketing case study.
More Marketing & Growth Work
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