Monaya Diamonds is a moissanite fine-jewellery e-commerce brand. The catalogue was incomplete, inconsistent, and – as it turned out – mispriced across the entire store.
What the Work Covered
Imported 78 rings with 345 product images
Built size variations for rings and necklaces
Merged 6 duplicate product groups with 301 redirects so no link equity or bookmarks were lost
Created a “Sets” category
Made descriptions and specification tables consistent site-wide
Audited product images against the photographer’s Drive folders and prepared follow-up sheets for the team
Outcome
Found and fixed a currency-switcher bug that was displaying every price 14% below the correct amount – including in the Google product feed, where the store would have been advertising prices it could not honour.
On a fine-jewellery catalogue, that is the difference between a margin and a loss on every order.