Project Overview
Taggo is a UAE mobility and car-services platform covering rides, recovery, rentals and cargo – four audiences with different needs sharing one website.
What the Work Covered
- Website audit producing 8 findings, including a blocked brand font and blocked analytics, a rider-versus-driver message mismatch, mobile readability problems and an Arabic SEO title issue
- Wrote 5 motion-graphics short-video scripts (9:16, 15-20 seconds) covering brand, driver recruitment, rides, recovery and cargo
Outcome
The audit separated technical blockers from messaging problems, so the development team and the content team could work on their own fixes in parallel rather than waiting on one combined list.
The blocked analytics finding mattered most: until it was fixed, no decision about the site could be based on real data.
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