Building software UAE businesses actually use
I co-founded Orions360 and lead its marketing: positioning the products, generating demo requests and turning customer feedback into a sharper message.
About Orions360
Orions360 is an Abu Dhabi software company building tools for UAE businesses. Its products are Smart Auto Manager for auto workshops, DSStack for retailers and VisaRecruit for recruitment agencies.
What I did there
- Lead go-to-market for each product: positioning, messaging and launch campaigns.
- Generate demo requests through Meta Ads, SEO, website content and social media.
- Build the product landing pages and the marketing assets around them, from explainer creatives to sales materials.
- Sit between customers and the development team, so what people ask for in support turns into product and messaging decisions.
What I learned
- Product marketing is different from client marketing: you have to explain the problem in the customer’s own words before the product makes sense.
- UAE compliance, such as FTA-ready invoicing, is a selling point, not a footnote.
- Software is sold where the customer already is. For workshops that means WhatsApp and the phone, not a web form.
Highlights
- Three products taken from idea to live, marketed under one brand.
- A go-to-market process that starts with customer language, not feature lists.
Where this leads
I wrote about what building this taught me in Why UAE workshops still run on WhatsApp and paper. The same product thinking sits behind my digital marketing and web development work.
